Case Study – Mitsubishi

Mitsubishi Motors Corporation is a Japanese multinational automobile manufacturer headquartered in Minato, Tokyo, Japan. In 2011, Mitsubishi Motors was the sixth-largest Japanese automaker and the 19th-largest worldwide by production.

Mitsubishi Motors Indonesia, specifically PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI), initiated a project involving a virtual character named MIRA, serving as the Mitsubishi Virtual Assistant. MIRA is tasked with assisting in the dissemination of information and news related to Mitsubishi automotive products in Indonesia.

Case Study – Mitsubishi

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