Case Study – SEGA

Sega Corporation is a Japanese multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California, and London, respectively. Its division for the development of both arcade games and home video games, Sega Games, has existed in its current state since 2020; from 2015 to that point, the two had made up separate entities known as Sega Games and Sega Interactive Co., Ltd. Sega is a subsidiary of Sega Sammy Holdings. From 1983 until 2001, Sega had also developed video game consoles.

Case Study – Gojek

Ryū ga Gotoku Ishin! is an action-adventure video game developed by Ryu Ga Gotoku Studio and published by Sega for the PlayStation 3 and PlayStation 4. It is a spin-off of the Like a Dragon series, formerly and commonly known in English localization as Yakuza. It was released on February 22, 2014, exclusively in Japan, serving as a launch title for the PlayStation 4. A remake, Like a Dragon: Ishin!, was released in February 2023 for PlayStation 4, PlayStation 5, Windows, Xbox One, and Xbox Series X/S. It was developed using Unreal Engine 4, and received a worldwide release unlike the original game.

Sega collaborated with MAHA5 and Andi Adinata to play Like a Dragon Ishin on a livestream on its YouTube channel. They played the video game Like a Dragon Ishin to showcase the exciting and engaging gameplay of the game. Not only did they play it, but Andi also promoted that the game is currently on sale, with discounts ranging from 25% to 80% for all consoles and PC.