Case Study – Honkai Star Rail

Honkai: Star Rail is a role-playing gacha video game developed by miHoYo, published by miHoYo in mainland China and worldwide by Cognosphere, d/b/a HoYoverse. It features the main character traveling across worlds resolving disasters caused by the "Stellaron".

The MAHA5 Talent Vtuber collaborated with Mihoyo through the video game Honkai Star Rail to play the game and promote and introduce the newly launched game to the audience.

Case Study – Honkai Star Rail

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