Case Study – Level Infinite

Level Infinite is the video game publishing division of Tencent Interactive Entertainment, itself a division of Tencent Holdings. It has five internal studio groups, including TiMi Studio Group. Tencent Games was founded in 2003 to focus on online games. In 2021, it launched its international Level Infinite brand, which is stated to be operated from its Singapore office.

Goddess of Victory: Nikke is a South Korean third-person shooter action role-playing video game developed by Shift Up, published by Level Infinite. Development of Nikke began as early as 2017, and it was released for Android and iOS in 2022, and Windows in 2023. The game's action-based battle system revolves around quick character-switching and the usage of combat skills in an anime-style environment. The game is free-to-play and features a gacha game system, through which in-app purchases are used as a method for monetization

Case Study – Tencent

Alia played the Nikke Game to introduce how exciting and interesting the game is. This game falls under the action and shooter genres, even though it carries an adult rating. Therefore, Alia made a conscious effort to discuss the game very carefully, ensuring that it doesn't feature mature content. This aspect adds to the excitement, and the audience is also entertained.

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